Over the last 15 years, he has directly helped more than 370 business owners across 34 industries add over $184 Million in new revenue, as well as improve all areas of business performance.

During that time, he also helped build the largest Business Coaching firm in the world and led the highest performing performing team in the industry.

George has owned multiple successful businesses of his own and utilises the same strategies and frameworks that he works through with his clients.

He has written two best selling business books. The recently published “Small Changes Huge Results - How Successful Businesses Grow, Scale And Thrive” launched to Best-Seller status nationally and abroad, while his previous title "Bold Brave Business - Strategies to Amplify Your Profit, Scale and Growth" became a best-seller within 7 days of launching in the USA, Canada, UK, Australia and Germany.

George also strongly believes in creating opportunity for others who are less fortunate. In early 2016 he helped launch KIK Innovation, a social venture that arms “at risk and disadvantaged youth” with the relevant training, education and ongoing support to start and run a successful business. 

The venture has attracted a multitude of National partners and secured government accreditation as well as funding. It has gone on to spawn multiple businesses and changed the lives of numerous young people.